Think:
- An idea grounded in business potential
- As opposed to technical wizardry etc
- The simpler and more grounded the idea, the better
- Quick to realize/deploy/maintain
- Easy for investors to understand the potential (mind you, investors
only care about ROI)
- Early capital, via investors and/or real customers
- To get headroom to work freely
- Investors can help you with contacts, market info etc
- Early customers serve as market and offering validation
- Take and keep control of the idea and the execution of the idea, but
have others do the main work - Be in control of what people work on your team
- License in things that you don’t consider core
- Gain time
- Focus internal competences on what’s unique and must be owned
- Establish a brand that completely hides solution partners’ brands
- Partners simply don’t exist externally
- Connect a very simple statement to the brand
- What you solve, why customers should care, etc
- Be very focused, and don’t stray from that focus unless business reality
tells you so - Yet, if you find that you need to revise your ideas and plans, do so
with renewed focus; don’t diddle-daddle - Business is about making money, for the company, for the investors, for
you; don’t forget that - Ideas are abundant, and many get the same idea; the whole thing (but
hard to achieve) is to realize it and make money out of it - Running a company is hard work and can involve tough conflicts with
other people that want to control the company; stand fast - People will try to shoot down your idea, as they simply can’t fathom new
concepts until they are real; stand fast - If you really believe in your idea, and you should, just go ahead; if
nothing else it will be an experience of a lifetime