So what will happen next?
As I wrote earlier in Mobile- From gadgets to content, it’s a content game for Sony. They have movies, music, games etc. Yet, how will Sony handle the fact that current phones use Android, considering Google also wants to own the content market.
Note also that Sony has completely failed selling phones with their own brand outside of Japan. What says they will succeed now?
Will the Swedish lab remain? Sony could cut costs by moving to China. Sad for the region no doubt.