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Who are customers loyal to?

It seems it’s not Google and Android, but is it a case of getting the answers they wanted?

Android Owners Ready To Ditch Their Phones As Soon As iPhone 5 Comes Out

iPhone is much more expensive than Android phones. Doesn’t it matter, or don’t customers see the hidden costs in the sub?

Considering so many seem willing to switch phone so often, what about the contractual duration of the sub?