On loyalty marketing

I loved John Ribbler’s comment: “What are the drivers of customer loyalty?” To put it differently: Marketing is (also) about marketing the value of marketing, and now the terms are loyalty marketing, engagement marketing, social media etc, so beware. On a related note: “Why do many small businesses view social media as unnecessary?” That social Read more about On loyalty marketing[…]

Lawsuits galore

Considering Oracle has sued Google over Java, why not sue Microsoft as well? There are so many similarities between C# and Java that’s it’s almost a “Java+”. I mean, when everybody sues everybody anyway in the fight for market dominance, why not take it up a notch? Or does Microsoft have a license so they Read more about Lawsuits galore[…]