New site agenda

This blog will from now on only mention news related to Abiro regarding its business, projects and competence areas, and possibly other ventures related to Abiro and Anders Borg. The old blog at has been permanently removed. The old Abiro site has also been permanently removed, as it’s become redundant and outdated.  Possibly broken Read more about New site agenda[…]

On loyalty marketing

I loved John Ribbler’s comment: “What are the drivers of customer loyalty?” To put it differently: Marketing is (also) about marketing the value of marketing, and now the terms are loyalty marketing, engagement marketing, social media etc, so beware. On a related note: “Why do many small businesses view social media as unnecessary?” That social Read more about On loyalty marketing[…]