Classical early adopter situation? Generalizing a bit:
- Men: “Google+ is new and hip and advanced and stuff. Let’s sign up, and get some friends over as well, just for the hell of it.”
- Women: “My friends are at Facebook, but not on Google+, and it works, hence Google+ is irrelevant.”
Google+ Users Are Nearly All Male
“With around 60% of users identifying themselves as web developers or software engineers, that paints a fairly stereotypical picture of Google+’s userbase: nerdy guys who have deep understandings of technology and who don’t mind killing some time setting up Circles of friends.”