On fragile brands

Sony Ericsson and Nokia are on the list.

10 Brands That Will Die in 2012 – 24-7 Wall St. – Business – The Atlantic

Sony Ericsson: “There have been rumors that Sony will take over the operation, rebrand the handsets with its name”

Nokia: “Microsoft, which is Nokia’s primary software partner, could easily buy the company and is often mentioned as a suitor.”

Sony Ericsson is literally across the street, so I shouldn’t speculate too much on what might happen.

I don’t see Microsoft acquiring Nokia as a good solution, considering how unsuccessful and outright ignorant and arrogant Microsoft has been in the mobile field, but it’s maybe the only solution for the long term, if Nokia can retain control.

Actually Nokia is almost also across the street, in Copenhagen, but they are closing that facility down now.