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How to embrace the new

Simply put: Spin off the ideas, but retain ownership, or invest in others ideas. Possibly integrate if successful.

What Media Companies Need to Learn From Startups — Tech News and Analysis

“It’s not enough to simply acquire companies and hope that they will somehow magically make you more innovative or competitive (this is a problem that Google suffers from as well, as many of its acquisitions have shown)”

How true. Take Jaiku as an example, and Google’s attempts at social network services in general.