Interesting shift to the iPad being used more than laptop and phone in the home.
Interesting also how many apps are downloaded (20-50 dominates). And many read books.
It seems the tablet will be the new e-reader, or at least a “mix” of the lightness and robustness of a true e-reader and a color/touch-screen app-centric tablet.
The controversial “Apple religion” aspect is striking, where few would consider an Android tablet, which this might partly explain:
BBC- Loving Apple looks like a religion to an MRI scan