Changes to Twitter to better cater to a business setup.
Twitter Revamps As It Hunts for Money and Identity- Tech News and Analysis «
Regarding the new home page: “The changes may seem superficial, but they fit into a larger push by Twitter to appeal to mainstream users, who are more consumers of information.”
Did they mean “mere”?
“This not only underscores Twitter’s identity as a place to consume information about specific topics, but could help the company appeal to advertisers, who want to target users based on those interests.”
“Twitter is also reportedly looking at appealing more to business by offering brand pages, similar to what Facebook does with Facebook Pages.”
Advertisers could possibly also target ads based on what tags are used for threads users are following, creating a demographic targeting of sorts.