Bada is Samsung’s own mobile platform. They also use Android and other platforms, but Bada is squarely their own, and they have their own app store as well. It’s been surprisingly successful considering we don’t hear much about Bada outside of Korea. From a developer point-of-view Bada is a good alternative, as it might be easier to stand out from the crowd than with iOS and Android apps. Of course, services still need to focus primarily on iOS and Android, but should plan for Bada apps as well.
Samsung App Store Reached 100 Million Downloads – Geek with Laptop