On mobile media consumption

Mobile now clearly dominates, with good margin.

Infographic: Mobile Is Taking Over Digital Media Usage | Statista
You will find more statistics at Statista

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Incite about the state of mobile marketing

How to Grab Mobile Marketing’s Low-Hanging Fruit While Avoiding the Bad Apples – Part 1

Some of the more interesting findings:

  1. Americans and Europeans spend at least 2 hours a day looking at their mobile screens
  2. 57% of people will NOT recommend a company with a bad mobile website
  3. 85% of users prefer native mobile apps to mobile websites
  4. 51% of emails are now opened on mobile

Note the preference for native apps. Such still involve considerably more development time and cost than a mobile site, especially when comparing with creating content in a dedicated tool like CliqTags, but we can of course also help you build native apps.

I’d like to see similar stats for other parts of the world, as e.g. South Korea and Japan, and increasingly also China and India are sophisticated in this area.

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The value of an idea

Not much, unless you do something with it, and find a market and ways to monetize.

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The original: Ideas are just a multiplier of execution

 

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CliqTags now on Samsung KNOX

It’s official!

See CliqTags - CliqTags now on Samsung KNOX for more.

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Improvements to CliqTags

To better accomodate distribution via AppDirect and generally, numerous improvements have been made this year:

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CliqTags Wrapper (iOS)

A wrapper app for iOS (iPhone, iPad) primarily intended to encapsulate sites created by CliqTags, but it can encapsulate any mobile site, e.g. created via WordPress.

The only things added per app instance is an app icon, an app name and the URL to the site, as per customer requirements.

Installation is as per any other native app, but sites are still maintained via CliqTags, meaning structure and content can be changed completely at any time without affecting the native app, and the site can still be accessed via other means.

One app instance is made per site. On the other hand each site can contain many pages and also refer to many other sites.

Wrapper apps are provided on a fixed price / non-royalty basis per instance on top of a commercial CliqTags subscription or separately.

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Twitter opportunities

It seems to be concensus regarding teens leaving Facebook, that is (from their point of view) infested with adult relatives, to instant messaging (including the supposedly self-destructing kind), and not the least Twitter, Instagram, Pinterest and Tumblr. Of course Facebook, Google etc have instant messaging too, but not in the “to the point” and mobile-focused way that Whatsapp, SnapChat has, which is obviously one of the key reasons Facebook acquired Whatsapp.

The reason I’m investigating Twitter right now is to see what can be done in the business area, as there seems to be many ways to complement Twitter with B2B offerings in the areas of data analysis and marketing. As far as I know outright advertising via third-party services is not allowed, but that doesn’t stop companies from selling followers in bulk etc. In my opinion a very arguable trade, as it’s all fake.

It’s interesting to note that all applications that Twitter have certified are related to B2B. My spin on this is that at the end of the day it’s all about driving ad revenue to Twitter. B2C offerings don’t have the same obvious link to increased revenue for Twitter.

Anyhow, these are the offerings that Abiro provides related to Twitter so far, but more is considered:

Twitizer

Initially developed during 2009, but has evolved considerably over time. Twitter adding the possibility to tweet pictures has all but killed the use of the service despite it supporting also long messages, video and audio.

It’s open what would make Twitizer fly again usage-wise, but I’m sure there’s need for simplification, focusing and targeting as well as better apps. It’s a whole different thing whether that would succeed. Not very likely though.

TweetLink

Provides an alternative way to create links that contain tweets. Those links are easy to put on your Youtube page, in your blog etc, to promote your content.

There’s certainly some use of this service, despite (or maybe because of) its simplicity, yet not many know about it so far.

Trends

Collects Twitter trends for all supported Twitter regions, so that trends can be studied over time in diagrams, and so that events can be set up to trigger on keywords and hashtags.

Both Tweetlink and Trends are kept on the abiro.com domain until it’s obvious they can stand on their own.

Publishing new Web apps via AppDirect is of course considered.

Conclusion

At the end of the day it’s all about what companies and people need to (or think they need to) do or want, and what they want to pay for.

There are companies helping other companies setting up Facebook pages, Adwords campaigns, Twitter automation etc, seemingly trivial things that any company should be able to do on their own, but as things are that’s not the case.

Rather management pushes social network visibility to the marketing departments and they will hire external resources to do the work, or struggle to do it themselves (and often fail). If there’s enough money, delegation is often the best solution anyway, saving time and avoiding learning things that might be irrelevant the next month.

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What’s with wearables?

Wearables (glasses-like (e.g. Google Glass), watch-like (e.g. Samsung Gear) etc) are by many considered the next step for mobile communication, complementing and long term in cases replacing smartphones, and it might very well be true.

What I find a bit problematic is that most people don’t need glasses, and less and less wear watches (being replaced by smartphones). Watches have become more like status symbols, than practically relevant.

Now Sony has patented a “digital wig”, which is a ridiculous idea, so let’s pause for a minute.

Here’s an idea:

A smartphone can locate a user via GPS, Wi-Fi and GSM/3G/4G. It can find out whether the user is moving (and how) or whether he/she is standing still via the accelerometer. Location together with accelerometer, compass, gyroscope tells what the user is looking at and how the user moves.

Google Glass is in my opinion bad enough (and is of course right not too expensive anyway). Wearables need to be way more non-intrusive than this.

Why not speak stuff into my ear and vice versa? Do I really need to see things via a visor? If I only need a headset (no glasses, no “watch”, no … wig) it becomes more acceptable and almost unnoticeable. As I don’t use a headset (severe headaches after a short while) and certainly not a watch (gets stuck in my ape hair), anything beyond a phone in my pocket is fundamentally too much, but a tiny headset would be OK if it only needed to be charged once daily (via the phone) and it would be comfy. I understand other people might have a higher “pain” threshold, so mileage may vary.

I’m beyond being in the key demographic, so I should probably just shut up.

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New version of BabbleBox

BabbleBox on a Sony Xperia S (4.3", 720*1280)

A new version of BabbleBox has been released, with enhancements focusing on telephony and better usage.

Main enhancements:

  1. Make a phone call and send SMS.
  2. For the above: numbers can be searched via the phonebook (done via a fuzzy, highest score algorithm) or by explicitly stating a phone number. For SMS, a mobile number will (for obvious reasons) always be selected, provided there’s one. For phone calls, a mobile number will be prioritized, but a fixed number will do.
  3. Added the Nuance Dragon Mobile speech engine for both recognition and synthesis, as an alternative to Google. In short: speech fidelity is higher, and it’s bundled with the app, but latency is higher than for Google.
  4. Settings for controlling the speech engines: pitch and rate for Google, gender for Nuance.
  5. Generally better default values for Settings, so that you normally don’t have to change anything for quick and practical use.
  6. Completed support for Swedish, automatically selected based on system language.
  7. Prepared the app for more languages, by moving everything locale-dependent out to resource files, including arrays of command words etc. This also enables third-party translation.
  8. Added icons that show what command is being performed and what service is being used, for clarity and look-n-feel.
  9. Added a new handsfree mode that opens with ‘listen’. Apart from that, identical to previous handsfree mode.
  10. Shows color-matched ads, that are dynamically set to the size of the display.
  11. Adapted graphics and text to different display sizes (from 3″ to 10″).
  12. Telephony, location and Bluetooth permissions are no longer required, hence making it possible to run the app on devices without any of those features.
  13. Generally improved the usage flow, to avoid the app easily getting stuck on “state confusion”.
  14. Moved out speech functionality to own classes, making the interface towards the Google and Nuance engines identical, and making it very easy to add speech to other apps.

The last point was the initial reason this effort was made, considering there are more function-rich apps on Google Play (Skyvi and Google Now come to mind, even though the latter oddly lacks the features BabbleBox has), so clearly there was no thought of making a blockbuster. Not that there’s a lack of future feature ideas. The list is long.

Even so, the fact that BabbleBox is simpler, and focused on communicating outwards, means it’s (hopefully) less bewildering and more meaningful if these features are what you need.

I’m considering making Nuance the default speech engine in future versions and other apps, considering that having it integrated means greater likelihood that it will work as intended. It also supports many languages out of the box, so it’s a quite powerful package.

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Vinyl vs CDs

This is a rather objective take on how analog music recordings stack up to digital. Admittedly there are many more wrinkles to this question than what’s brought up here, but it’s fair to compare LPs with CDs.

When talking about other digital formats: MP3 is always worse than CD, but typically unhearably so at higher bit rates (go for 320 if you rip your CDs). FLAC and and other non-lossy formats are as good as the format they were compressed from (that’s what non-lossy means), typically CDs, but increasingly also Blu-ray.

Off-topic, but as it’s a hobby of mine and involving technology somehow, it’s here.

Vinyl’s great, but it’s not better than CDs

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